Wholesale and retail trade in foodstuffs
About Us
Our Story
Awafi Modern Foodstuff Co. (Limited Liability) was founded in 2020, with its headquarters in Jeddah, Saudi Arabia. We started with a clear vision: to be a trusted choice for the Saudi consumer in food essentials, through products that combine international quality with a competitive price.
About Us
Our Story
The company is led by Chairman Sheikh Ali Bashanfar, whose deep experience in wholesale and retail food trading has grown Awafi in just a few years from a distribution company into an organization building its own brand and planning a fully integrated industrial future.
2020
Founded
Jeddah
HQ
+5
Product lines
Vision 2030
From distribution to national manufacturing
Our Activity
Import and distribution: coffee, rice, cream, evaporated milk, cardamom, spices, nuts
Developing and managing the VIDORA brand
Ambitious Horizon
Our Vision
To be among the leading companies in food manufacturing and trade in Saudi Arabia, with national products that compete globally.
Our Daily Commitment
Our Mission
To provide high-quality food products at competitive prices to every Saudi household, while upholding the highest food-safety standards and contributing to the localization of food industries in support of Saudi Vision 2030.
Our Values
01
Quality
We never compromise on our product specifications.
02
Integrity
Complete transparency in every product's ingredients and data.
03
Value
The best price for the best quality.
04
Ambition
From distribution to national manufacturing.
ع.ب
Chairman's Message
«At Awafi we began from a firm belief that the Saudi consumer deserves products of international quality at a fair price. Today, as we move toward establishing our own national coffee and dairy factories, we renew our commitment to making our products something Saudi-made that everyone can take pride in — our contribution to the goals of Saudi Vision 2030.»
Sheikh Ali Bashanfar
Chairman of the Board